How to Sell Our Blog

This article  helps you to sell a blog that you create to earn huge money. In the topic below, I will tell you how you can make your blog more attractive to buyers.

• How to find the right buyer.

• How to negotiate a premium price for your blog.

• How to structure the sale.

This is the true story of how I co-founded and sold my personal finance media business in 2 years.

How I Founded My Blog

I founded figuide.com during business school when I was learning everything about finance. At that time I thought every adult should know about it. So I set out to conquer the problem of helping consumers get hard to answer financial questions answered. You know the ones, “Is it better to invest in a 401k or a Roth IRA?” or “What is the best way to set-up an estate plan for my family even though we don’t have a million dollars?”

How We Operated our blog and Grew

 In order to understand how we were able to sell our business and what made us attractive to our buyer, you have to understand how FiGuide.com operated.
From the start, we recruited a network of financial advisors that grew to over 100 to contribute content and to answer consumer questions on FiGuide.  Financial advisors were a trusted and underutilized network that could help bring our vision of helping consumers get those hard to answer questions answered to reality through blog posts, videos, and Q&A.
The other benefit of having financial advisors contribute content to FiGuide was that they were willing to do it for free.  Many of them already had blogs with minimal readership.  We were a free marketing and content distribution platform for them.  It was a win-win.
We never paid a single dollar for any content produced on our website.
Our growth was 100% organic.  No paid advertisements and no paid marketing dollars.  More than 75% of our traffic was from organic SEO via Google

Time to Sell our blog

After 2 years, we were far from being what I would call a  large media company nor were we even one of the largest  personal finance blogs, but we had created value and we were bringing in decent revenue and profits via our advertising network partner.
Early on, we partnered with an organization that serves as one of the largest network of independent financial advisors. The majority of financial advisors who wrote for FiGuide.com were part of this organization.  In exchange for promoting our content to their readership, we helped increase their brand to our readership.
When I graduated business school I had to make a decision.  Do I try to grow FiGuide into a full-time business, do I continue to run it part-time and enjoy the monthly ad revenue checks, or do I try to sell it, cash out and move on to other opportunities?
I opted for the latter, more so for personal reasons than any other.